Privacy Policy

We are pleased that you are interested in our company. Data protection is of particularly high importance to the management of Gartenpflege Lang. It is generally possible to use the Gartenpflege Lang website without providing any personal data. However, if a data subject wants to use special services offered by our company via our website, it may become necessary to process personal data. If the processing of personal data is necessary and there is no statutory basis for such processing, we generally obtain consent from the data subject.

The processing of personal data, such as the name, address, email address, or telephone number of a data subject, shall always be in line with the General Data Protection Regulation (GDPR) and in accordance with the country-specific data protection regulations applicable to Gartenpflege Lang. By means of this data protection declaration, our company would like to inform the general public of the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, data subjects are informed, by means of this data protection declaration, of the rights to which they are entitled.

As the controller, Gartenpflege Lang has implemented numerous technical and organizational measures to ensure the most complete protection possible of personal data processed through this website. However, internet-based data transmissions may in principle have security gaps, so absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, for example by telephone.

1. Definitions

The data protection declaration of Gartenpflege Lang is based on the terms used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our data protection declaration should be legible and understandable for the general public, as well as our customers and business partners. To ensure this, we would like to first explain the terminology used.

In this data protection declaration, we use, among others, the following terms:

a) Personal data

Personal data means any information relating to an identified or identifiable natural person ("data subject"). An identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

b) Data subject

Data subject means any identified or identifiable natural person whose personal data is processed by the controller responsible for the processing.

c) Processing

Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

d) Restriction of processing

Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.

e) Profiling

Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

f) Pseudonymization

Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures designed to ensure that the personal data are not attributed to an identified or identifiable natural person.

g) Controller or controller responsible for the processing

Controller or controller responsible for the processing means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data. Where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.

h) Processor

Processor means a natural or legal person, public authority, agency, or other body which processes personal data on behalf of the controller.

i) Recipient

Recipient means a natural or legal person, public authority, agency, or another body to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.

j) Third party

Third party means a natural or legal person, public authority, agency, or body other than the data subject, the controller, the processor, and persons who, under the direct authority of the controller or the processor, are authorized to process personal data.

k) Consent

Consent means any freely given, specific, informed, and unambiguous indication of the data subject's wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller responsible for processing

The controller for the purposes of the General Data Protection Regulation, other data protection laws applicable in the member states of the European Union, and other provisions related to data protection is:

Gartenpflege Lang

Aichholzhof 6
71706 Markgröningen
Germany

Phone: 071459364443
Email: info@gartenpflege-lang.de
Website: www.gartenpflege-lang.de

3. Cookies

The Gartenpflege Lang website uses cookies. Cookies are text files that are stored on a computer system via an internet browser.

Many websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which websites and servers can be assigned to the specific internet browser in which the cookie was stored. This allows visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific internet browser can be recognized and identified using the unique cookie ID.

Through the use of cookies, Gartenpflege Lang can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

A cookie can be used to optimize the information and offers on our website for the benefit of the user. Cookies allow us, as previously mentioned, to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. The user of a website that uses cookies does not have to re-enter their access data each time they visit the website, because this is taken over by the website and the cookie stored on the user's computer system. Another example is the cookie of a shopping cart in an online shop. The online store remembers the items a customer has placed in the virtual shopping cart via a cookie.

The data subject may prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used, and may thus permanently object to the setting of cookies. Furthermore, already set cookies may be deleted at any time via an internet browser or other software programs. This is possible in all popular internet browsers. If the data subject deactivates the setting of cookies in the internet browser used, not all functions of our website may be entirely usable.

4. Collection of general data and information

The Gartenpflege Lang website collects a series of general data and information whenever the website is accessed by a data subject or automated system. This general data and information is stored in the server's log files. The following may be collected: (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (referrer), (4) the sub-websites accessed on our website via an accessing system, (5) the date and time of access to the website, (6) an internet protocol address (IP address), (7) the internet service provider of the accessing system, and (8) any other similar data and information that may be used in the event of attacks on our information technology systems.

When using this general data and information, Gartenpflege Lang does not draw any conclusions about the data subject. Rather, this information is needed to (1) deliver the content of our website correctly, (2) optimize the content of our website and its advertising, (3) ensure the long-term viability of our information technology systems and website technology, and (4) provide law enforcement authorities with the information necessary for criminal prosecution in the event of a cyber-attack. This anonymously collected data and information is therefore statistically evaluated by Gartenpflege Lang, and further, with the goal of increasing data protection and data security in our company in order to ultimately ensure an optimal level of protection for the personal data we process. The anonymous data of the server log files is stored separately from all personal data provided by a data subject.

5. Contact possibility via the website

Due to statutory provisions, the Gartenpflege Lang website contains information that enables quick electronic contact with our company, as well as direct communication with us, which also includes a general address for the so-called electronic mail (email address). If a data subject contacts the controller by email or via a contact form, the personal data transmitted by the data subject will be automatically stored. Such personal data transmitted voluntarily by a data subject to the controller are stored for the purposes of processing or contacting the data subject. There is no disclosure of this personal data to third parties.

6. Routine erasure and blocking of personal data

The controller shall process and store the personal data of the data subject only for the period necessary to achieve the purpose of storage, or as provided by the European legislator or other legislators in laws or regulations to which the controller is subject.

If the storage purpose is not applicable, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data is routinely blocked or erased in accordance with legal requirements.

7. Rights of the data subject

a) Right of confirmation

Every data subject has the right granted by the European legislator to obtain confirmation from the controller as to whether personal data concerning them is being processed. Should a data subject wish to exercise this right of confirmation, they may contact an employee of the controller at any time.

b) Right of access

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain, free of charge, information from the controller at any time regarding the personal data stored about them and a copy of that information. Furthermore, the European legislator has granted the data subject access to the following information:

• the purposes of the processing
• the categories of personal data concerned
• the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
• where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
• the existence of the right to request from the controller rectification or erasure of personal data, or restriction of processing, or to object to such processing
• the existence of the right to lodge a complaint with a supervisory authority
• where the personal data are not collected from the data subject: any available information as to their source
• the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and, at least in those cases, meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

Furthermore, the data subject has the right to obtain information as to whether personal data has been transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to obtain information regarding the appropriate safeguards relating to the transfer.

Should a data subject wish to exercise this right of access, they may contact an employee of the controller at any time.

c) Right to rectification

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain, without undue delay, the rectification of inaccurate personal data concerning them. Furthermore, the data subject has the right, taking into account the purposes of the processing, to request the completion of incomplete personal data — including by means of providing a supplementary statement.

Should a data subject wish to exercise this right to rectification, they may contact an employee of the controller at any time.

d) Right to erasure (right to be forgotten)

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, and the controller shall be obliged to erase personal data without undue delay where one of the following grounds applies, as long as the processing is not necessary:

• The personal data were collected or otherwise processed for such purposes for which they are no longer necessary.
• The data subject withdraws consent on which the processing was based according to point (a) of Article 6(1) of the GDPR, or point (a) of Article 9(2) of the GDPR, and where there is no other legal ground for the processing.
• The data subject objects to the processing pursuant to Article 21(1) of the GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Article 21(2) of the GDPR.
• The personal data have been unlawfully processed.
• The erasure of the personal data is required for compliance with a legal obligation under Union or Member State law to which the controller is subject.
• The personal data have been collected in relation to the offer of information society services referred to in Article 8(1) of the GDPR.

If one of the aforementioned grounds applies, and a data subject wishes to request the erasure of personal data stored by Gartenpflege Lang, they may contact an employee of the controller at any time. The employee of Gartenpflege Lang shall promptly ensure that the erasure request is complied with immediately.

Where personal data have been made public by Gartenpflege Lang, and our company as the controller is obliged to erase the personal data pursuant to Article 17(1) of the GDPR, Gartenpflege Lang shall, taking account of available technology and the cost of implementation, take reasonable steps, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by such other controllers of any links to, or copies or replications of, that personal data, as far as processing is not required. The employee of Gartenpflege Lang will arrange the necessary measures in individual cases.

e) Right to restriction of processing

Every data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller a restriction of processing where one of the following applies:

• The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
• The processing is unlawful and the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
• The controller no longer needs the personal data for the purposes of the processing, but they are required by the data subject for the establishment, exercise, or defense of legal claims.
• The data subject has objected to processing pursuant to Article 21(1) of the GDPR pending the verification whether the legitimate grounds of the controller override those of the data subject.

If one of the aforementioned conditions applies, and a data subject wishes to request the restriction of personal data stored by Gartenpflege Lang, they may contact an employee of the controller at any time. The employee of Gartenpflege Lang will arrange for the restriction of the processing.

f) Right to data portability

Every data subject affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which was provided to a controller by the data subject, in a structured, commonly used, and machine-readable format. They shall also have the right to transmit those data to another controller without hindrance from the controller to which the personal data have been provided, as long as the processing is based on consent pursuant to point (a) of Article 6(1) of the GDPR or point (a) of Article 9(2) of the GDPR, or on a contract pursuant to point (b) of Article 6(1) of the GDPR, and the processing is carried out by automated means, as long as the processing is not necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.

Furthermore, in exercising their right to data portability pursuant to Article 20(1) of the GDPR, the data subject shall have the right to have personal data transmitted directly from one controller to another, where technically feasible and when doing so does not adversely affect the rights and freedoms of others.

In order to assert the right to data portability, the data subject may contact an employee of Gartenpflege Lang at any time.

g) Right to object

Every data subject affected by the processing of personal data has the right granted by the European legislator to object, on grounds relating to their particular situation, at any time, to the processing of personal data concerning them which is based on point (e) or (f) of Article 6(1) of the GDPR. This also applies to profiling based on those provisions.

In the event of an objection, Gartenpflege Lang will no longer process the personal data, unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or for the establishment, exercise, or defense of legal claims.

Where Gartenpflege Lang processes personal data for direct marketing purposes, the data subject shall have the right to object at any time to processing of personal data concerning them for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Gartenpflege Lang's processing for direct marketing purposes, Gartenpflege Lang will no longer process the personal data for these purposes.

In addition, the data subject has the right, on grounds relating to their particular situation, to object to processing of personal data concerning them by Gartenpflege Lang for scientific or historical research purposes, or for statistical purposes pursuant to Article 89(1) of the GDPR, unless the processing is necessary for the performance of a task carried out for reasons of public interest.

To exercise the right to object, the data subject may directly contact any employee of Gartenpflege Lang or another employee. The data subject is also free, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, to exercise their right to object by automated means using technical specifications.

h) Automated individual decision-making, including profiling

Every data subject affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing — including profiling — which produces legal effects concerning them, or similarly significantly affects them, as long as the decision (1) is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is not authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, or (3) is not based on the data subject's explicit consent.

If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) it is based on the data subject's explicit consent, Gartenpflege Lang shall implement suitable measures to safeguard the data subject's rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.

Should the data subject wish to exercise rights concerning automated decision-making, they may contact an employee of the controller at any time.

i) Right to withdraw data protection consent

Every data subject affected by the processing of personal data has the right granted by the European legislator to withdraw consent to the processing of personal data at any time.

Should the data subject wish to exercise their right to withdraw consent, they may contact an employee of the controller at any time.

8. Data protection for applications and the application process

The controller collects and processes the personal data of applicants for the purpose of handling the application process. This processing may also take place electronically. This is the case in particular when an applicant submits corresponding application documents to the controller by electronic means, for example by email or via a web form on the website. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of processing the employment relationship in compliance with statutory requirements. If no employment contract is concluded with the applicant by the controller, the application documents will be automatically deleted two months after the rejection decision has been communicated, provided that no other legitimate interests of the controller stand in the way of such deletion. Other legitimate interest in this sense includes, for example, a burden of proof in a procedure under the German General Act on Equal Treatment (AGG).

9. Data protection provisions on the use and application of Facebook

The controller has integrated components of the company Facebook on this website. Facebook is a social network.

A social network is an internet-based social meeting place, an online community that generally allows users to communicate with each other and interact in a virtual space. A social network may serve as a platform for the exchange of opinions and experiences, or enable the internet community to provide personal or company-related information. Facebook allows users of the social network, among other things, to create private profiles, upload photos, and network via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject lives outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Facebook component (Facebook plug-in) was integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Facebook component to download a display of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. During this technical procedure, Facebook becomes aware of which specific sub-page of our website was visited by the data subject.

If the data subject is logged in to Facebook at the same time, Facebook detects, with every call-up to our website by the data subject and for the entire duration of their stay on our website, which specific sub-page of our website the data subject visits. This information is collected through the Facebook component and associated with the respective Facebook account of the data subject. If the data subject clicks on one of the Facebook buttons integrated into our website, for example the "Like" button, or if the data subject submits a comment, Facebook associates this information with the personal Facebook user account of the data subject and stores this personal data.

Facebook always receives, via the Facebook component, information that the data subject has visited our website, if the data subject is logged in to Facebook at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Facebook component or not. If such a transmission of this information to Facebook is not desired by the data subject, they can prevent this by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, which is available at https://de-de.facebook.com/about/privacy/, provides information about the collection, processing, and use of personal data by Facebook. It also explains what setting options Facebook offers to protect the privacy of the data subject. In addition, various applications are available that make it possible to suppress data transmission to Facebook. Such applications can be used by the data subject to suppress data transmission to Facebook.

10. Data protection provisions on the use and application of Google Analytics (with anonymization function)

The controller has integrated the component Google Analytics (with anonymization function) on this website. Google Analytics is a web analytics service. Web analytics is the collection, gathering, and analysis of data on the behavior of visitors to websites. A web analytics service collects, among other things, data on the website from which a data subject arrived (referrer), which sub-pages of the website were accessed, or how often and for what length of time a sub-page was viewed. Web analytics is used primarily for the optimization of a website and to carry out a cost-benefit analysis of internet advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The controller uses the addition "_gat._anonymizeIp" for web analytics via Google Analytics. By means of this addition, Google shortens and anonymizes the IP address of the data subject's internet connection if our website is accessed from a member state of the European Union, or from another contracting state of the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze the traffic on our website. Google uses the data and information collected, among other things, to evaluate the use of our website, to compile online reports for us that show the activity on our websites, and to provide other services related to the use of our website.

Google Analytics places a cookie on the information technology system of the data subject. What cookies are has already been explained above. With the setting of the cookie, Google is enabled to analyze the use of our website. With each call-up to one of the individual pages of this website, which is operated by the controller and on which a Google Analytics component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Google Analytics component to transmit data for the purpose of online analysis to Google. During this technical procedure, Google gains knowledge of personal data, such as the IP address of the data subject, which Google uses, among other things, to trace the origin of visitors and clicks, and subsequently to enable commission settlements.

The cookie is used to store personal information, such as the access time, the location from which access was made, and the frequency of visits to our website by the data subject. With each visit to our website, this personal data, including the IP address of the internet connection used by the data subject, is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may pass on this personal data collected through the technical procedure to third parties.

The data subject may, as already stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Google from setting a cookie on the information technology system of the data subject. In addition, a cookie already set by Google Analytics may be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by Google Analytics relating to the use of this website, as well as the processing of this data by Google. To do so, the data subject must download and install a browser add-on at the link https://tools.google.com/dlpage/gaoptout. This browser add-on tells Google Analytics via JavaScript that no data and information about visits to websites may be transmitted to Google Analytics. Google regards the installation of the browser add-on as an objection. If the data subject's information technology system is later deleted, formatted, or newly installed, the data subject must reinstall the browser add-on to disable Google Analytics. If the browser add-on is uninstalled or disabled by the data subject or by any other person within their sphere of influence, it is possible to reinstall or reactivate the browser add-on.

Further information and Google's applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/ and at http://www.google.com/analytics/terms/de.html. Google Analytics is explained in more detail at this link: https://www.google.com/intl/de_de/analytics/.

11. Data protection provisions on the use and application of Instagram

The controller has integrated components of the Instagram service on this website. Instagram is a service that can be classified as an audiovisual platform, which allows users to share photos and videos, and also allows such data to be disseminated on other social networks.

The operating company of the Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which an Instagram component (Insta button) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Instagram component to download a corresponding representation of the Instagram component. During this technical procedure, Instagram becomes aware of which specific sub-page of our website was visited by the data subject.

If the data subject is logged in to Instagram at the same time, Instagram detects, with every call-up to our website by the data subject and for the entire duration of their stay on our website, which specific sub-page the data subject visits. This information is collected through the Instagram component and associated with the respective Instagram account of the data subject. If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transmitted are associated with the personal Instagram user account of the data subject and are stored and processed by Instagram.

Instagram always receives, via the Instagram component, information that the data subject has visited our website, if the data subject is logged in to Instagram at the same time as accessing our website; this takes place regardless of whether the data subject clicks on the Instagram component or not. If such a transmission of this information to Instagram is not desired by the data subject, they can prevent this by logging out of their Instagram account before accessing our website.

Further information and Instagram's applicable data protection provisions can be accessed at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

12. Data protection provisions on the use and application of Jetpack for WordPress

The controller has integrated Jetpack on this website. Jetpack is a WordPress plug-in that provides the operator of a WordPress-based website with additional functions. Among other things, Jetpack allows the website operator to obtain an overview of the site's visitors. By displaying related posts and publications, or by offering the ability to share content on the site, it is also possible to increase visitor numbers. In addition, security functions are integrated into Jetpack, so that a website using Jetpack is better protected against brute-force attacks. Jetpack also optimizes and speeds up the loading of images integrated into the website.

The operating company of the Jetpack plug-in for WordPress is Automattic A8C Ireland Ltd., Business Centre, No.1 Lower Mayor Street, International Financial Services Centre, Dublin 1, Ireland.

Jetpack places a cookie on the information technology system of the data subject. What cookies are has already been explained above. With each call-up of one of the individual pages of this website, which is operated by the controller and on which a Jetpack component has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective Jetpack component to transmit data for analysis purposes to Automattic. During this technical procedure, Automattic gains knowledge of data that is subsequently used to create an overview of website visits. The data obtained in this way serves to analyze the behavior of the data subject who has accessed the controller's website, and is evaluated with the aim of optimizing the website. The data collected via the Jetpack component is not used to identify the data subject without their prior, separate, explicit consent. The data also reaches Quantcast. Quantcast uses the data for the same purposes as Automattic.

The data subject may, as already stated above, prevent the setting of cookies through our website at any time by means of a corresponding setting of the internet browser used and thus permanently object to the setting of cookies. Such a setting of the internet browser used would also prevent Automattic/Quantcast from setting a cookie on the information technology system of the data subject. In addition, cookies already set by Automattic may be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option of objecting to and preventing the collection of data generated by the Jetpack cookie relating to the use of this website, as well as the processing of this data by Automattic/Quantcast. To do so, the data subject must click the opt-out button at the link https://www.quantcast.com/opt-out/, which sets an opt-out cookie. The opt-out cookie set with the objection is stored on the information technology system used by the data subject. If the cookies on the data subject's system are deleted after an objection, the data subject must visit the link again and set a new opt-out cookie.

However, with the setting of the opt-out cookie, it is possible that the controller's websites may no longer be fully usable for the data subject.

Automattic's applicable data protection provisions are available at https://automattic.com/privacy/. Quantcast's applicable data protection provisions are available at https://www.quantcast.com/privacy/.

13. Data protection provisions on the use and application of YouTube

The controller has integrated components of YouTube on this website. YouTube is an internet video portal that allows video publishers to post video clips free of charge, and other users to view, rate, and comment on them, likewise free of charge. YouTube permits the publication of all kinds of videos, which is why complete film and television broadcasts, as well as music videos, trailers, or videos made by users themselves, can be accessed via the internet portal.

The operating company of YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

With each call-up of one of the individual pages of this website, which is operated by the controller and on which a YouTube component (YouTube video) has been integrated, the internet browser on the information technology system of the data subject is automatically prompted by the respective YouTube component to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be accessed at https://www.youtube.com/yt/about/de/. During this technical procedure, YouTube and Google gain knowledge of which specific sub-page of our website was visited by the data subject.

If the data subject is logged in to YouTube at the same time, YouTube recognizes, with the call-up of a sub-page containing a YouTube video, which specific sub-page of our website the data subject visits. This information is collected by YouTube and Google and associated with the respective YouTube account of the data subject.

YouTube and Google always receive, via the YouTube component, information that the data subject has visited our website, if the data subject is logged in to YouTube at the same time as accessing our website; this takes place regardless of whether the data subject clicks on a YouTube video or not. If such a transmission of this information to YouTube and Google is not desired by the data subject, they can prevent this by logging out of their YouTube account before accessing our website.

The data protection provisions published by YouTube, which are available at https://www.google.de/intl/de/policies/privacy/, provide information about the collection, processing, and use of personal data by YouTube and Google.

14. Legal basis for the processing

Article 6(1)(a) of the GDPR serves as the legal basis for processing operations for which we obtain consent for a specific processing purpose. If the processing of personal data is necessary for the performance of a contract to which the data subject is party, as is the case, for example, when processing operations are necessary for the supply of goods or the provision of any other service or consideration, the processing is based on Article 6(1)(b) of the GDPR. The same applies to such processing operations which are necessary for carrying out pre-contractual measures, for example in cases of inquiries concerning our products or services. If our company is subject to a legal obligation by which the processing of personal data becomes necessary, such as for the fulfillment of tax obligations, the processing is based on Article 6(1)(c) of the GDPR. In rare cases, the processing of personal data may become necessary to protect the vital interests of the data subject or of another natural person. This would be the case, for example, if a visitor were injured at our business and their name, age, health insurance data, or other vital information had to be passed on to a doctor, a hospital, or another third party. Then the processing would be based on Article 6(1)(d) of the GDPR.
Ultimately, processing operations could be based on Article 6(1)(f) of the GDPR. Processing operations not covered by any of the aforementioned legal grounds are based on this legal basis if the processing is necessary to protect a legitimate interest of our company or a third party, unless the interests, fundamental rights, and fundamental freedoms of the data subject prevail. Such processing operations are particularly permissible because they were specifically mentioned by the European legislator, who took the view that a legitimate interest could be assumed if the data subject is a customer of the controller (recital 47, second sentence of the GDPR).

15. Legitimate interests in the processing pursued by the controller or a third party

Where the processing of personal data is based on Article 6(1)(f) of the GDPR, our legitimate interest is the conduct of our business for the benefit of the well-being of all our employees and our shareholders.

16. Duration for which the personal data is stored

The criterion for the duration of the storage of personal data is the respective statutory retention period. After expiry of that period, the corresponding data is routinely deleted, as long as it is no longer necessary for the fulfillment of the contract or the initiation of a contract.

17. Statutory or contractual provisions for the provision of personal data; necessity for the conclusion of the contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We inform you that the provision of personal data is partly required by law (e.g. tax regulations) or may also result from contractual provisions (e.g. information on the contractual partner).
It may sometimes be necessary for a contract to be concluded that a data subject provides us with personal data that must subsequently be processed by us. The data subject is, for example, obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being able to be concluded.
Before providing personal data, the data subject must contact one of our employees. Our employee informs the data subject, on a case-by-case basis, whether the provision of personal data is required by law or by contract, or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and the consequences of failure to provide such data.

18. Existence of automated decision-making

As a responsible company, we do not use automatic decision-making or profiling.

This data protection declaration was generated using the data protection declaration generator of DGD Deutsche Gesellschaft für Datenschutz GmbH, who act as External Data Protection Officer Stuttgart, in cooperation with Cologne data protection lawyer Christian Solmecke.